Cookies

We make use of cookies for the functioning of smarttrailersolutions.eu. A cookie is a small file that is sent along with this website’s pages, and that is saved by the browser on the hard-disc of your computer.

Smart Trailer Solutions places several cookies which are essential for the functioning of the website. Think about being signed in and making it possible to comment.

The use of cookies is of great importance for the proper running of our website, but also cookies which do not have directly visible effects (like Google Analytics) are very important. Without anonymous input of visitors, we do not have a picture of the usage of the website or how we can improve it. [The advertising cookie that is placed ensures that you are not constantly shown the same advertisement, through a so-called ‘frequency cap’].

The ‘tracking cookies’ that are placed for analytical purposes or advertisements, are so-called ‘third party cookies’. These cookies are not placed by us, but by third parties. For this reason, we cannot take responsibility it.

Do you not want cookies to be placed? Then you can easily disable cookies through your browser.

Overview of used cookies

Below is described which cookies Smart Trailer Solutions places itself and which third party cookies are used.  

Google Analytics

Through Google Analytics, data about surfing behaviour is collected on Smart Trailer Solutions. This way we can see how visitors like you use the website. We use this information to make well-founded decisions about the design of our website. With this, we also optimise the operation of the website. The obtained information is stored by Google on servers in the United States. Google also supplies this information to advertisers to provide insights into the effectiveness of their campaigns. Google may provide this information to third parties if Google is legally obliged to do so, or if the third parties process information on behalf of Google. We do not have any influence on this. We have not allowed Google to use the obtained analytical information for other Google services. Read Google’s privacy policy for more information, as well as the specific privacy policy of Google Analytics.

Do you not want your clicking behaviour to be tracked? Then you can download a browser plugin from the Google website that prevents this. That setting then applies to all websites that you visit, thus not only Smart Trailer Solutions .You can download the browser plugin here.

Functional cookies

Core functions

These are cookies which are strictly necessary for the functioning of the website. Without these cookies, certain features cannot be used. For example, Smart Trailer Solutions uses cookies for logging in and for commenting. Cookies are also used to remember settings and preferences.

Social buttons

The website includes buttons to promote or share pages on Facebook, Twitter, Google Plus and LinkedIn. These buttons are pieces of code of the social media platforms themselves, and they make use of a cookie. This cookie remembers that you are logged in, so that you do not have to log in to Twitter or Facebook every time you want to share something. To see what they do with the personal data they receive with this code, you can view the privacy statements of Facebook, Twitter, Google+, and LinkedIn (which can change regularly).

Embedded content

Content that is displayed on Smart Trailer Solutions but is hosted on other websites can be used on various pages. Think about YouTube videos, for example. In a similar way to the social buttons, these codes often use cookies. What they do with the cookies and personal data can be found in the privacy policy of the relevant service. We do not have any influence on this.

Marketing cookies

We use online ads to promote our products. We prefer to do this as targeted as possible, to keep costs down and not show you unnecessary ads. For this, we use Google Ads, Meta advertising and LinkedIn advertising. We never share our customer database or the like with these parties.

Advertising cookies provide us with various insights, including:

• Tracking which ads you have already seen to avoid seeing the same ad too often.
• Tracking how many visitors click on our ads.
• Tracking how many visitors download a brochure or fill in a contact form. This allows us to analyse how effective our ads are.

You can read more about what the above parties do with the collected data in Google's privacy statement, META's (Facebook) privacy statement and LinkedIn's privacy statement. The linked privacy statements may be changed regularly by the mentioned parties.

In addition to these advertising cookies, we use Leadfeeder's lead generation service. This tool recognises company visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadfeeder sets first-party cookies, to evaluate user behaviour on our website and the tool processes domains from form entries to correlate IP addresses with companies and improve services. More information is available on Leadfeeder's website. 

We have not given the above parties permission to use the information obtained for other services within their platforms and/or organisations.

If you do not accept our lead and advertising cookies, you may still encounter online ads from us. This is because not all our ads use cookies. However, cookies allow us to ensure that ads are shown that are relevant to you.